Cultural Edge
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12 projects
188 interviews
12 completed

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New ProjectCreate Audio Demo
Project
OpenAI
gpt-5.4
121 interviews
8 respondents
Guide-led

Ad Test April

Assess reactions to three revised rough Scratchers ad concepts and determine which concept best communicates that Scratchers provide a fun break or moment of play in the day, while also evaluating clarity, relevance, em…

Target: Adults in California who are familiar with lottery games, including current, occasional, and lapsed Scratchers players;...

Category: Advertising concept testing for California Lottery Scratchers, using rough animatic-style concepts intended to become fi...

Started: Apr 21, 2026, 3:32 AM

Completed interviews: 7
Active interviews: 114
Pending invites: 0