Cultural Edge
Interview

Interview | Teresa

Please answer naturally and follow the prompts as the interview unfolds. The videos will appear inline when it is time to review them.

Interview progress

Welcome

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Elapsed 2:00

Welcome
Warmup
Stimulus 1
Stimulus 2
Comparison
Wrap
Interview
AI moderated

Ad Test April

Please answer naturally. There are no right or wrong answers, and you can take a little time if you need it.

Teresa

Respondent profile

Age

55-65

Occupation

Stay at home parent

Location

Westminster, CA

Family

Cohabiting

A few quick tips

Videos will appear inline in the conversation. Please watch each ad as instructed before sharing your reaction.

About the AI moderator

The interview is guided by AI so the conversation can adapt to your answers while still covering the research topics.

No right or wrong answers

We are interested in your honest reactions. If something is unclear, say so.

Need help?

If you run into a technical problem, please reply to the invitation email from the research team.

Interview

Answer naturally, watch the ads inline when they appear, and move through one question at a time.

AI moderator

process
3:48 PM

Thanks for joining today—I’m an independent moderator, this session may be recorded for the research team, and I’m just here to hear your honest opinions since there are no right or wrong answers; before we get started, do you have any questions?

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