Cultural Edge
Duplicate Project

AI Moderated IDI

Set up a guide-led AI interview project with uploaded respondents, rotating video stimuli, and either local or cloud AI moderation.

Project library
Next.js
shadcn/ui
Cloud-ready

Project Setup Status

A quick visual read on what is ready before you launch the project.

Set the title, choose an AI provider, upload a discussion guide, upload a respondent list, and add at least two stimuli to enable project launch.

Project setup

Set up the project, choose the AI provider, attach the guide and respondent list, upload the ad stimuli, and save the project into its working view.

1. Project settings

Start with the project title, tone, and depth. Objectives, target audience, and category context are populated by discussion guide parsing and can be unlocked for editing afterward if needed.

Chat labels

Show section labels like First reaction, Clarity, and Trust inside the transcript bubbles.

Resume later

Let respondents pause and return using the same unique link. If enabled, the interview can be resumed for a limited number of hours.

Guide-populated fields

Upload the discussion guide below to fill objectives, target audience, and category context. After parsing, you can unlock these fields if you want to refine the wording.

2. AI provider

Choose the model that will actually conduct the interview. This section stays blank until you explicitly select a provider.

3. Discussion guide

This becomes the official hidden moderator brief. When you upload a PDF, the AI parses it, fills the guide-managed project fields, and drafts the planned coverage for the interview.

Guide-led interview

guide2 - scratchers ad test (follow up).pdf

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Parsed summary

Guide-led qualitative interview brief.

Objectives pulled from the guide

Evaluate revised rough Scratchers ad concepts in terms of relevance, likeability, persuasion, and messaging.

Understand whether each concept clearly communicates the intended idea that Scratchers offer a fun moment of play or break in the day.

Assess comprehension of plot, executional elements, and strategic fit.

Gauge personal connection, emotional response, target fit, and brand impact.

Determine memorability and whether the ads would stand out.

High-level interview outline

Intro: explain purpose, neutrality, privacy, recording, and expectations

Warm-up: brief respondent intro plus lottery and Scratchers usage/attitudes

Concept setup: explain rough ad format and how to evaluate unfinished concepts

Concept A: silent reaction task, rating, and full discussion

Concept B: silent reaction task, rating, and full discussion

Concept C: silent reaction task, rating, and full discussion

Final choice: select best and second-best concept and explain why

Wrap-up: final message to California Lottery and any back-room follow-ups

Must-cover areas

Respondents understand concepts are rough outlines, not finished animated ads, and should imagine a completed live-action commercial.

For each concept: first impression, emoji rationale, main message, storyline comprehension, likes/dislikes, personal relevance, feelings/tone, target audience, brand impact, memorability, and persuasion.

Tagline reaction: 'Scratchers, a little play can make your day' and whether it fits the ad.

If applicable, whether revisions improved the concept versus the prior round.

Final ranking of top concept and second choice based on attention and increasing consideration of Scratchers.

Core communication territory: Scratchers as a fun moment of play or break in the day, even if you do not win.

Moderator notes

Maintain moderator objectivity; clarify you do not work for the sponsoring companies and are not selling or recruiting.

Invite candid feedback, including positives and negatives; no right or wrong answers.

Push beyond surface-level reactions.

In group settings, hear from everyone.

Explain privacy, observers, and recording as note-taking support.

Stimulus introduction

Use the stimulus section as the hidden structure for concept review. Introduce the work naturally, let the respondent experience it, and then cover the substantive lines of inquiry such as 5 of 5 --.

4. Respondent list

Borrowing the same pattern as the Analysis App, you upload the respondent list first and the project handles invitation and stimulus rotation from there.

Upload a respondent list so the project can generate invite-ready respondent records and rotate the stimulus order automatically.

5. Stimulus

Upload up to three ad videos. Respondents are automatically assigned a rotating viewing order based on the uploaded stimuli.

Stimulus poll

Ask up to three quick 1-to-5 ratings after each first exposure before the open-ended reaction.

Selected: Brand feeling. Ratings can be changed during the stimulus discussion, and extreme ratings are probed after the first-reaction response.

Stimulus A

Upload the first ad available for rotation across respondents.

Video ready

CA_Lotto_Ahorita.mp4

94 MB • video/mp4

Stimulus B

Upload the second ad available for rotation across respondents.

Video ready

CA_Lotto_Reflection.mp4

184 MB • video/mp4

The AI moderator will use the selected guide and respondent profile as hidden context. During the interview, each assigned stimulus is shown inline and the respondent must watch it twice before the first-reaction answer unlocks.