Cultural Edge
Duplicate Project

AI Moderated IDI

Set up a guide-led AI interview project with uploaded respondents, rotating video stimuli, and either local or cloud AI moderation.

Project library
Next.js
shadcn/ui
Cloud-ready

Project Setup Status

A quick visual read on what is ready before you launch the project.

Set the title, choose an AI provider, upload a discussion guide, upload a respondent list, and add at least two stimuli to enable project launch.

Project setup

Set up the project, choose the AI provider, attach the guide and respondent list, upload the ad stimuli, and save the project into its working view.

1. Project settings

Start with the project title, tone, and depth. Objectives, target audience, and category context are populated by discussion guide parsing and can be unlocked for editing afterward if needed.

Demo chat labels

Show section labels like First reaction, Clarity, and Trust inside the transcript bubbles.

Guide-populated fields

Upload the discussion guide below to fill objectives, target audience, and category context. After parsing, you can unlock these fields if you want to refine the wording.

2. AI provider

Choose the model that will actually conduct the interview. This section stays blank until you explicitly select a provider.

3. Discussion guide

This becomes the official hidden moderator brief. When you upload a PDF, the AI parses it, fills the guide-managed project fields, and drafts the planned coverage for the interview.

Guide-led interview

guide2 - scratchers ad test (follow up).pdf

0 extracted characters

Parsed summary

Guide-led qualitative interview focused on California Lottery Scratchers. The conversation should warm respondents up on their current relationship with the category before showing any ads. Each stimulus should be evaluated for message takeout, emotional resp…

Objectives pulled from the guide

Assess comprehension of each ad concept and the main takeaway it communicates.

Determine whether each concept reinforces the intended positioning: Scratchers offer a small moment of fun/play or a break in the day, even if you do not win.

Understand emotional response, likeability, and personal relevance of each execution.

Evaluate perceived fit with Scratchers and California Lottery, including whether ads feel like they promote Scratchers broadly or a specific game.

Identify standout strengths, weaknesses, confusing elements, and opportunities for improvement.

High-level interview outline

Brief intro and ground rules; emphasize moderator neutrality and open feedback.

Warm-up on participant background, lottery/Scratchers usage, motivations, and feelings about Scratchers.

Monadic review of each rough ad concept with silent emoji/message capture and 1-5 feeling rating before discussion.

Deep dive on each concept: first impressions, message, storyline, likes/dislikes, relatability, tone, target, brand impact, memorability, persuasion, tagline fit, and any concept-specific probes.

If relevant,

Final comparison and concept choice ranking (first and second choice).

Close with final advice to California Lottery and any back-room follow-ups.

Open with the process notes, then warm the respondent up with a few personal context questions.

Must-cover areas

Current perceptions of Scratchers: why people buy, versus other lottery games, emotional payoff, and role as entertainment/break.

Unaided takeaway for each concept before probing.

Reaction to the core message: 'a little play can make your day' / Scratchers as a quick fun break.

Clarity of plot/storyline and whether execution elements are understood.

Personal relevance and realism of situations/vignettes.

Emotional tone and whether the ad speaks to them.

Moderator notes

Keep this as an evaluation of rough ideas, not production quality; remind participants to imagine finished live-action ads.

Collect independent reactions before group discussion; avoid contamination, especially for message takeaway and emotional response.

Where some participants saw prior versions, prioritize reactions from new viewers first, then invite revision commentary from repeat participants.

Listen specifically for whether concepts convey fun, entertainment, quick break, and positivity even without winning.

Cover recording, confidentiality, and no-right-or-wrong-answer notes in a conversational way.

Stimulus introduction

Frame each stimulus as a rough animatic or pre-production ad, ask the respondent to watch it twice, then capture their 1-to-5 rating and first reaction before probing further.

4. Respondent list

Borrowing the same pattern as the Analysis App, you upload the respondent list first and the project handles invitation and stimulus rotation from there.

Upload a respondent list so the project can generate invite-ready respondent records and rotate the stimulus order automatically.

5. Stimulus

Upload up to three ad videos. Respondents are automatically assigned a rotating viewing order based on the uploaded stimuli.

Stimulus poll

Ask up to three quick 1-to-5 ratings after each first exposure before the open-ended reaction.

Selected: I can relate to this, Makes me want to buy. Ratings can be changed during the stimulus discussion, and extreme ratings are probed after the first-reaction response.

Stimulus A

Upload the first ad available for rotation across respondents.

Video ready

CA_Lotto_Ahorita.mp4

94 MB • video/mp4

Stimulus B

Upload the second ad available for rotation across respondents.

Video ready

CA_Lotto_Reflection.mp4

184 MB • video/mp4

The AI moderator will use the selected guide and respondent profile as hidden context. During the interview, each assigned stimulus is shown inline and the respondent must watch it twice before the first-reaction answer unlocks.