Live Interview

Live Session

Live Interview | Jose

Admin observation view for the active interview, with project context on the left and the live transcript unfolding inline on the right.

Project Library Project Respondent View

Interview progress

Welcome

0% covered

Elapsed 4:43

Welcome

Warmup

Stimulus 1

Stimulus 2

Comparison

Wrap

Welcome

Guide-led

2 stimuli

Ad Test April

Explain the process, answer any quick questions, and set up the conversation.

Objective

Assess reactions to three revised rough Scratchers ad concepts and determine which concept best communicates that Scratchers provide a fun break or moment of play in the day, while also evaluating clarity, relevance, em…

Category

Advertising concept testing for California Lottery Scratchers, using rough animatic-style concepts intended to become finished live-action commercials for a late spring campaign.

Jose

Selected respondent for this interview

Age

25-34

Occupation

Full time

Location

Tracy, CA

Group

Last initial

Family

Married

Assigned viewing order: Concept D

guide2 - scratchers ad test (follow up).pdf

Official hidden guide for this interview

Guide-led qualitative interview brief.

Interview outline

Intro: explain purpose, neutrality, privacy, recording, and expectations

Warm-up: brief respondent intro plus lottery and Scratchers usage/attitudes

Concept setup: explain rough ad format and how to evaluate unfinished concepts

Concept A: silent reaction task, rating, and full discussion

Concept B: silent reaction task, rating, and full discussion

Concept C: silent reaction task, rating, and full discussion

Final choice: select best and second-best concept and explain why

Wrap-up: final message to California Lottery and any back-room follow-ups

Stimulus status

Concept D

CA_Lotto_Ahorita.mp4

Completed views: 0

Concept R

CA_Lotto_Reflection.mp4

Completed views: 0

Generated prompt bank

Maintain moderator objectivity; clarify you do not work for the sponsoring companies and are not selling or recruiting.

Invite candid feedback, including positives and negatives; no right or wrong answers.

Push beyond surface-level reactions.

In group settings, hear from everyone.

Explain privacy, observers, and recording as note-taking support.

The source is written as a group guide. For a 1:1 interview, replace group mechanics like show of hands, chat box, and encouraging disagreement with individual ratings and direct follow-up on the respondent's own reasoning.

Where the guide says to let those who have not seen earlier versions comment first, in IDIs simply ask whether the respondent saw an earlier version and, if yes, hold revision-comparison questions until after fresh reactions are captured.

Next focus

Process

Introduction

Admin View

Observe the respondent-facing interview as it unfolds, with inline stimuli and the live transcript updating here.

Live OpenAI mode

gpt-5.4

AI moderator

process

5:37 AM

Hola Jose, gracias por estar aquí. Antes de empezar, te cuento algo rápido: esta sesión se está grabando para no perder detalle después, lo que compartas se manejará de forma confidencial para esta investigación, y aquí no hay respuestas correctas o incorrectas. Lo que más nos sirve es tu opinión tal cual, incluso si algo no te gusta o no te convence. Antes de seguir, ¿tienes alguna pregunta sobre la entrevista o la grabación?

Jose

process

9:25 PM

No, no tengo ninguna pregunta.

AI moderator

process

9:25 PM

This admin page follows the respondent-facing interview in real time. Use the respondent link to answer for testing purposes; this view will keep updating here.

Open Respondent Link