Project | Ad Test April
Review the current project, monitor pending invites, keep an eye on active interviews, and reopen completed transcripts from one place.
Objective: Assess reactions to three revised rough Scratchers ad concepts and determine which concept best communicates that Scratchers provide a fun break or moment of play in the day, while also evaluating clarity, relevance, em…
Target: Adults in California who are familiar with lottery games, including current, occasional, and lapsed Scratchers players; some may have participated in a prior concept-testing round.
Category: Advertising concept testing for California Lottery Scratchers, using rough animatic-style concepts intended to become finished live-action commercials for a late spring campaign.
Interview Status
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In Progress
Sessions that have been started and can be reopened as live admin observation views.
Invite created: Apr 21, 2026, 3:32 AM
Invite sent: Not yet
Started: Apr 21, 2026, 5:37 AM
Completed: Not yet
Interview progress
Current stage: Welcome
Invite created: Apr 21, 2026, 3:32 AM
Invite sent: Not yet
Started: Apr 23, 2026, 3:48 PM
Completed: Not yet
Interview progress
Current stage: Welcome
Invite created: Apr 21, 2026, 3:32 AM
Invite sent: Not yet
Started: Apr 23, 2026, 3:48 PM
Completed: Not yet
Interview progress
Current stage: Welcome
Invite created: Apr 21, 2026, 3:32 AM
Invite sent: Not yet
Started: Apr 23, 2026, 3:48 PM
Completed: Not yet
Interview progress
Current stage: Welcome
Invite created: Apr 21, 2026, 3:32 AM
Invite sent: Not yet
Started: Apr 23, 2026, 3:48 PM
Completed: Not yet
Interview progress
Current stage: Welcome
Invite created: Apr 21, 2026, 3:32 AM
Invite sent: Not yet
Started: Apr 23, 2026, 3:48 PM
Completed: Not yet
Interview progress
Current stage: Welcome
Invite created: Apr 21, 2026, 3:32 AM
Invite sent: Not yet
Started: Apr 23, 2026, 3:47 PM
Completed: Not yet
Interview progress
Current stage: Welcome
Invite created: Apr 21, 2026, 3:32 AM
Invite sent: Not yet
Started: Apr 21, 2026, 11:50 PM
Completed: Not yet
Interview progress
Current stage: Welcome